Content Editorial Policy

Micafi Editorial Policy is established to ensure that all published content and communications are accurate, transparent, consistent, and aligned with Micafi’s brand direction and values.

This policy applies to all official Micafi channels, including the website, blog, social media platforms, email marketing, sales materials, internal documents, and other communication platforms.

1. Objectives

• Ensure all content accurately reflects Micafi’s core values and brand vision.
• Maintain professionalism, transparency, and consistency across all communication materials.
• Minimize errors and prevent misleading or ambiguous information.
• Build long-term trust with customers, partners, and the community.

2. Scope of Application

This policy applies to:

• Personnel from the Marketing, Communications, Content, and Customer Support departments.
• Collaborators, partners, and service providers involved in creating, producing, or managing content for Micafi.
• Any individual or organization participating in the content creation, editing, approval, or publication processes related to the Micafi brand.

3. Editorial Principles

3.1. Accuracy & Reliability

• All information must be verified and sourced before publication.
• Priority should be given to official and credible sources, including legal regulations, government data, reputable organizations, and authorized e-commerce platforms.
• Important content must be promptly updated when changes occur.

3.2. Clarity & Readability

• Content should be concise, well-structured, and easy to understand.
• Avoid unnecessary technical jargon; use clear and user-friendly language.
• Adopt a friendly, approachable, and accessible tone suitable for diverse audiences.

3.3. Language & Brand Consistency

• Brand tone of voice: Professional – Transparent – Friendly – Modern.
• Strict adherence to Micafi’s Brand Guidelines regarding colors, typography, brand naming, and service presentation.
• Use consistent terminology across all platforms (e.g., “proxy shopping,” “online auctions,” “orders”), avoiding multiple variations for the same concept.

3.4. Honesty & Transparency

• Do not publish exaggerated, misleading, or false information.
• All promotions, offers, and service commitments must clearly state applicable terms and conditions.
• Any comparisons or evaluations must be supported by factual evidence and clear references.

3.5. Legal & Ethical Compliance

• Strictly prohibit content that violates laws, political regulations, religious sensitivities, or social and cultural norms.
• Respect intellectual property rights, privacy rights, and authorship of individuals and organizations.

4. Content Review & Approval Process

1. Drafting: Content is created by assigned personnel based on approved briefs and communication strategies.
2. Review & Editing: Editors check spelling, grammar, accuracy, and logical consistency.
3. Approval: Department heads or authorized representatives conduct the final review before publication.
4. Publication: Approved content is published across Micafi’s official communication channels.
5. Periodic Review: Policy-related and service-related content is reviewed at least once every six (6) months to ensure accuracy and relevance.

5. Handling Violations

• Individuals who violate this policy may receive warnings, retraining, or disciplinary actions in accordance with internal regulations.
• In serious cases involving brand reputation damage, financial loss, or legal risk, Micafi reserves the right to take disciplinary measures or refer the matter to relevant authorities.

6. Updates & Effectiveness

• The Editorial Policy is periodically reviewed and updated in line with operational needs and Micafi’s communication strategy.
• Any updates will be officially announced through Micafi’s internal system or public communication channels.